The Short Story

Christina is a founder and award-winning writer and photographer. She is currently creating products, tools, services, and content projects across multiple formats to support people living with ADHD, and help change the conversation about ADHD.

Previously, she worked in senior leadership, marketing, and corporate development roles in Australia, the UK and China. She was executive director of the Australian Chamber of Commerce in Shanghai, Asialink arts management fellow at the Hong Kong Fringe Club, marketing director of Makers Empire, an education technology company used by 3.5+ million users in 50+ countries, and corporate development manager of London’s South Bank Centre, Europe’s largest arts centre.

Christina has been a published writer since the mid 90s. She has contributed hundreds of commissioned articles to local, national and global print and online publications. She has also worked in development on original scripted drama TV series for Disney+, the ABC and SBS and as a sub editor at a London publishing company. For her screenwriting, she was awarded a 2023 Varuna Fellowship, shortlisted for the 2022 SBS Emerging Screenwriters’ Incubator, selected for the 2022 AFTRS Talent Camp SA.

Christina’s food & travel blog, The Hungry Australian, was the national winner of the Australian Writers’ Center’s Best Australian Blogs 2014 competition over 1,100 other blogs. She also won the Outstanding Use of Photography award in the same competition the previous year for her story on Dubai’s markets and souks. In 2015 Christina was one of three photographers commissioned to shoot a coffee table book, Flavours of South Australia, for Smudge Publishing, which covered 130 restaurants and wineries over 500+ pages, and won gold in the International Book Awards. In 2016, Apple came calling, asking Christina/The Hungry Australian to be part of their Australian campaigns for their iPad, iPad Mini, IPad Air, and iPad Pro.

The Longer Story

Hello! I was born in Adelaide, South Australia, to a Tiger Mum from Hong Kong and an easy-going dad from Malaysia. Growing up caught between cultures was confusing, but working in Asia helped me to understand that I would always feel like an outsider and that what I thought were my weaknesses were actually strengths.

I completed a BA (Chinese) and Grad. Dip. in Anthropology at Adelaide University and a Grad. Dip. in Management (Arts) at UniSA. I started writing in my teens because I thought writers were the coolest people and I wanted an excuse to meet my favourite bands. I got into publicity and marketing because I stuck my hand up when my singing group (Before You Were Blonde) needed a publicist. Both led to my first paid jobs as co-editor-in-chief at On Dit, Adelaide University’s student newspaper and publicity & marketing coordinator at Carclew Youth Arts Centre. On the side, I also managed my brother’s indie-pop band, Brunatex, which was nominated for Best Unsigned Act at the national Music Industry Critics Association awards.

After university, I headed overseas. I spent 13 years working in London, Hong Kong, Shanghai, Leeds and Melbourne in the arts, not-for-profit, and media industries. As Executive Director of the Australian Chamber of Commerce in Shanghai, which helps Australians doing business with China, I led a team that tripled corporate membership and doubled the number of events to almost 200/year.

During my extended maternity leave, I started a food and travel blog, The Hungry Australian. This led to a full-time career for many years as a food and travel writer, recipe developer, photographer, presenter, and blogger. During this time, I worked with numerous Australian and international F&B brands, media outlets and tourism boards. Apple even came calling - asking to use The Hungry Australian in their Australian advertising campaigns for the iPad, iPad Mini, IPad Air, and iPad Pro.

My writing has been published in numerous local, national and global print and online publications including Jetstar Magazine, Tiger Tales, That’s Shanghai, 8 Days, The China Daily, The Adelaide Review, Honest Cooking, Adelaide Dining Magazine, Aspire, About.com, She Knows,Rip It Up, dB and Sumptuous. My recipes and photography have been featured in Elle, She Knows, Woman’s Day, Gourmet, Elle Decor, Food & Home Entertaining (South Africa), The Huffington Post, BuzzFeed, Apartment Therapy, In Daily, The Kitchn, and KidSpot.

In 2017, I retired from blogging to focus on other creative and family projects. I also began working with my brother’s education technology company, Makers Empire, as its marketing director. In 2025, I left Makers Empire to pursue other work opportunties.

In mid 2025, I was (finally) diagnosed with ADHD. This prompted a deep dive into researching ADHD as I searched for answers to explain why I had moved through the world unseen, undiagnosed and untreated for so long. What I discovered was shocking and unacceptable, so I decided to turn my focus and energy to creating products, tools, services and content to support people with ADHD. I am committed to helping to change the conversation around ADHD and to helping the millions of people who live and struggle with ADHD.

I live in Adelaide, Australia, with my kind and patient husband, two hormonal teenagers and a delightful labradoodle named General Iroh.

(c)  All text and photographs by Christina Soong 2013-2025. Photographs may not be reproduced without permission. Please contact me for republication and licensing rights.